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The right people at the right time in the right language and format of the information of the biggest challenges companies are facing today.the speed with which technology is not to move together. But much of the pain experienced when organizations lack the smart content strategy is to reduce the digital needs of consumers.

In its simplest form, content strategy, managing and useful, relevant and accessible for delivering content is a systematic and repeatable performance. Most organizations have no formal content strategy, and instead ignore the significant obstacles, the challenges of content a priority. Bulletin of the American Society for Information Science and Technology in this issue, there are five articles that will help demystify the discipline are often misunderstood, is the lawn content strategists. Written by experts in the world, to examine the accounts of content strategy and how they relate to the practice in some cases will provide many examples.

In our first article, "What is the sum of content strategy?" Rahel Anne Bailie material emphasizes the importance of defining the content strategy and an overview, content strategy, which includes concepts Kristina Halvorson provides his article "Understanding Web content strategy discipline."..... of that material. "

Jeff Carr, Seth Earley, Ann Rockley and Gollner all case management on these studies or studies that contain recommendations. In "Case Study: 2010 SharePoint to develop a strategy," Carr in the content management organization in a positive way to describe the challenges of the introduction of powerful tools, while Earley, focusing on the mechanisms of governance 'Materials Management development content maintenance and administration strategies.is.

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